Marketing

The Last BIG purchase I made was Canada Goose INTERNAL INFLUENCES:  KNOWLEDGE-> I was informed on the success of the product. In addition to that i knew the cost and how good the brand was. LIFESTYLE->   Since I'm a very outgoing person, I have many activities after school therefore during winter i need to keep myself very warm. ATTITUDE-> At first i did not know what brand of jacket to purchase, however Canada Goose seemed an outstanding brand. ROLE-> Keep warm during very cold weather.