Were You Listening Quiz?

Marketing – Ms. Bey /35

Complete this quiz.  Print off a copy with your name on it and upload this to your blog.

1. Jonathan and Renz presented on how consumers buy.  They said the first stage is problem recognition.  Which means is this a need or a want.  The second stage is an information search.
What is an internal search? (3 marks) Internal research is the consumer’s memory, what the person already knows about the product.
What is an external search? (3 marks) Consumer obtaining information from secondary sources, such as families, friends, and internet.

2. Important occasions are throughout the year in every month.  List the twelve months of the year and the occasion that businesses prepare for. (6 marks)
• January- New Years
• February- Valentine’s day
• March –St. Patrick’s Day
• April- Easter
• May- Mother’s Day
• June- Father’s Day
• July-  Beginning of Summer
• August – Still summer
• September- Back to school
• October- Halloween
• November- Remembrance Day
• December- Christmas

3. Marc and Jahi spoke about customer trends and changing times.  What did they mean when they said the definition of “fast” has changed? (2 marks)
Now a days, the definition of “fast” has changed drastically since customers expect things to be efficient but also quick. Such as a product online which is expected to arrive a week from when the order was made.

4. Gabriel and Kianna spoke of how information technology has changed businesses.  Explain how technology has changed the following:

(a) Mobile solutions (2 marks) effect many business through buying, selling , and shopping online since we live in a generation where everything is done technologically.
(b) Cloud computing (2 marks) it now allows consumers to create accounts for websites and it makes it easier to access customer information.
(c) Extreme customer segmentation (2 marks) is when it is easier to understand what customers are looking for.
(d) Changing consumer base (2 marks) explains how the young kids are being attracted to technology more now.
(e) Social impact (2 marks) explains how what you say on the internet stays on the internet and nothing is ever deleted.

5. Riley and Antony spoke about how ethnic groups are located throughout the city.  They mentioned Chinatown, Danforth and the Phillipines.  Name three other ethnic groups and their locations in the city.  (4 marks)
• St. Clair’s- Italians
• Danforth- Greeks
• Christie and Bathurst- Koreans
• Eglinton  West- Jamaican  

6. Customers would rather talk to a person instead of finding information online.  True or False (1 mark) False

7. Cindy and Jordan presented on Marketing Research.  Give 3 examples of each:  Primary Research and Secondary Research. (6 marks)

• Primary Research: surveys, interviews, observation
• Secondary Research: Internet, Government records and commercial sources.