Canadian Marketing Profile 

1.    What methods does Jones Soda use to market its product?

It makes the bottles interactive and fun unlike any other soda company. The bottles include a cool picture submitted by someone who likes the soda, it's made out of glass like a old fashioned soda pop which is unlike any other modern day sodas, and under the cap you get a little message just like a fortune cookie which is very cool. They also place their product in places that youth often appear such as board shops, corner stores, cafes, and other places that appeal to youth.

    2.  How do these marketing methods help the company compete against the market giants?

It makes the product eye catching and interactive not to mention that its also very tasty and the price is nearly the same as the beverage giants making it easy to keep in business in the beverage world.

  3.  Write a brief critique of the Jones Soda Web site and comment on its effectiveness as a marketing tool.

First off when you enter the site you would probably notice the bright eye catching colors and the all the images it's a very important marketing tool because it gets your attention and doesn't let you fade away. It also shows you all the options you have for the site such as ordering limited edition bottle and making you own is getting down to the point of the point is what everyone wants which is a important marketing technique you need to give the person what they want.