CHAPTER VOCABULARY 

As I attended marketing class that first day, the words I heard seemed slightly familiar. Marketing is known to be the process of planning, pricing, promoting, selling and distributing ideas good or services to create exchanges that satisfy customers. I learned that goods are tangible items which have monetary value such as cars or toys. On the other hand services are intangible items that have monetary value. As a business person it is important to know about the marketing concept which is the philosophy that firms should analyze the needs of their customers and then make decisions to satisfy those needs, better than the competition. In marketing there are 5 different type of utility which are form, place, time, and possession. Also I learned that  Market share represents the percentage of an industry or market's total sales that is earned by a particular company over a specified time period. Market share is calculated by taking the company's sales over the period and dividing it by the total sales of the industry over the same period. To conclude marketing profile is  conducting research and analyzing data to identify and define audiences. devising and presenting ideas and strategies managing campaigns on social media.